Source: Campaign Asia
Snippet: We were working with our largest client at the time. And we were giving everything to service an account worth £1m. Sadly, we found out that our team members were being destroyed by the negative values that this client held. Also by the way he was treating our team. Unfortunately, some of our team members were already living with mental health challenges. And I had also had a mini-stroke and heart surgery since starting the company.
Consequently when we were deciding on what action to take, we chose to put our employees first. We walked away from the account.
Just because we showed where our company’s values were, we gave our employees a better work-life balance and a healthier mindset. This simple action also meant that clients will receive a much higher standard of service from the team.
When people are supported, they enjoy coming to work. This ultimately leads to increased productivity. And that is why I co-founded “Corporate Kindness,” an initiative to encourage companies to lead with kindness.
A great example of “Corporate Kindness” was the open letter by Brian Chesky, chief executive of Airbnb. In the letter, he explained how the company arrived at its decision to downsize and who to let go. He also talked about how the company was supporting those it could no longer employ by helping them to find other jobs.
Corporate kindness can help employees know when to make the call and start walking away from a bullying client. Studies have shown that kindness improves productivity. It also lowers employee recruitment and training costs.
Kelly Allison is chief executive of digital and brand experience agency KVA. Also co-founder of #CorporateKindness
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