As the world continues to struggle with Covid-19, the employment market remains sluggish. Layoffs and furlough’s are still the other of the day. And those who have survived either are still managing the guilt therefrom. LinkedIn that has built its popular businesses largely around recruitment is redesigning the platform to prepare for the future.
The company is launching a redesign that pushes engagement in other ways as it waits for the job economy to pick up. The wraps is been taken off a new redesign of its desktop and mobile apps, its first in four years. And within that, LinkedIn is introducing several new things starting in the US and Canada, and then expanding globally.
LinkedIn, the Microsoft-owned site is rolling out its own version of Stories — the popular, ephemeral video and photo narratives. The same format that have become a major engagement engine on Snapchat, Instagram and Facebook.
It has also updated its direct messaging service with several new features like video chat. And rebuilt its search feature to net in a wider set of parameters.
The Message To LinkedIn’s User Base Is This: We Can Be Useful In Other Ways.
LinkedIn has been working on ways to make itself and its job tools particularly relevant to people in the last eight months. Job posting has really slowed down of late, and the recruitment network hasn’t been used very well by its 706 million registered users.
LinkedIn will very much hope to continue being a recruitment go-to, but the rolled out changes is the company’s demonstration of its other purposes.
LinkedIn’s Diversification To Bring In Social Network Conversations Style And Format
“The effort didn’t start with Covid, but over the last few years we’ve tried to diversify, by bringing the social network and conversations aspects of our platform to the forefront,” and Kiran Prasad, LinkedIn’s VP of product, in an interview.
Stories have been one of the most notable developments across all social media in recent years. So it’s not too much of a surprise to see LinkedIn also jumping on the bandwagon.
It started testing them about a while ago in a handful of countries — Brazil, Netherlands, UAE, Australia, and France. The company said that “millions” of Stories have been shared in that time, across hundreds of thousands of conversations. As you would expect, the subjects focus more on things like work life, and influencer types speaking to their LinkedIn audiences in a more engaging format.
For now, Prasad said that there are no ads in these, but the plan will be to bring these in eventually.
Messaging, meanwhile, has been one of the more popular services on LinkedIn, allowing for more private conversations between connections and would-be contacts.
Voice Of Esau, Body Of Jacob – LinkedIn Integrates With Teams, Zoom, And Bluejeans
LinkedIn is also announcing integration with Zoom, BlueJeans, and Microsoft’s Teams for video chats.
Alongside that, it is also bringing in the ability to recall, delete and edit messages. Users will also be able to respond with emoji’s, and tools that flag incendiary and other harassing content.
The search updates will improve how people engage across the platform. Search results will now include not just people and companies, but jobs, courses, events and other content. Ultimately, “making it easier for members to find what they need, and also explore other aspects of LinkedIn they may not have known existed,” in the words of new CEO Ryan Roslansky.
Keywords will still be king. But if you search on a word like “Java,” he said, results will include not just people with that skill, but jobs, courses, groups and, yes, Stories, focused on it.
Not Cold Lukewarmness, But Warmth – You Cannot Spew LinkedIn Out
The focus of the redesign, is best described as a shift to more “warmth.” The company is shifting to less of the cold “LinkedIn Blue”, to bigger lettering for more accessibility, and more images with less text.
We may still be in the knowledge economy, but LinkedIn’s new approach seems less intent on trying to remind you of that. Indeed, as work and home life become one for many of us, so too is LinkedIn trying to cross that chasm itself. LinkedIn may now be having work-life integration.
Myfwl/Worklifefeed re-adapated the write up for our readers. Click here to view the original write up at techcrunch.com